Background
BRAND MEANING
Snazz: Comes from the word "Snazzy" which means to be stylish, attractive and flashy.
The brand's logo is written in Greek letters as ΣΝαζζ
Embrace The Grind [ETG]: To pursue your goals and improve yourself while enjoying the work that you do.
Σ: The Greek letter sigma, representing the letter "S" in Snazz but also is a symbol for independence and empowerment. A sigma doesn’t give a fuck about the average societal norms and chooses their own path to do their own thing and work hard to be successful.
BRAND IMAGE
Snazz ETG is a lifestyle streetwear brand designed for artists, entrepreneurs, content creators and athletes who want to self-improve and look their best, but most importantly inspire them to have the confidence to pursue what they want to achieve a successful life while embracing the work that they do. People should find their purpose, chase their dreams and do the work needed to become what and where they wish to be in life. You should do what you love and never give up, no matter how hard it takes to succeed. Embrace The Grind.
ABOUT THE OWNER [RICHARD]
I created Snazz ETG because I had a dream to create my own clothing brand. I had a passion for fashion my whole life and also worked in fashion retail, gaining knowledge about many different fashion/clothing trends and growing my love for streetwear and designer brands.
As a salesperson in fashion retail, this job helped me a lot to learn about clothes, sales, and customer service. However, my goal in life is that I want to start businesses of my own and become financially free. I want to be my own boss, create my own things that I love and share it with the world from the bottom of my heart.
I just want people not to give a fuck and take risks to be their true selves, improve, and pursue what they really want in life. If I can do it, you can too.